SEO or Search Engine Optimization is largely hyped and mystified to include a lot of jargon and false promises that mislead people into spending money on services that don’t really do too much. What are the real facts about SEO that web designers need to be aware of, and what are the steps that should be taken to build page rank? The majority of internet users browse for information by going to one of the three main search engines: Google, Yahoo, and MSN. Results are compiled based upon search engine algorithms that factor a number of variables simultaneously. Most important of these variables are:
- Keywords – where they appear on the site page
- Page Rank – how many incoming links to a page & the rank of the referencing domain
If 99% of SEO revolves around these two issues, what needs to be done to optimize a site? Most important is to make sure the keywords are actually on the page. If the keywords that your users type to search for information aren’t actually present on the page you want them to find, there isn’t much to be done. Domain level keywords are the best, which is why top domain names have become so coveted and costly. URL level keywords, especially those that relate to page titles, are also very important. Often overlooked but vital to SEO are the meta-tag keywords. Without overloading them to become spam, these should be carefully edited to reflect the content uniquely on every page. A lot has been written about how much better websites with individual meta-tag descriptions for every page fare in the SERPs compared to domains using a single set of keywords for the whole site. It can make a big difference as to how your site is spidered and ranked, and which pages return for a query. So make sure to edit the meta-tags and descriptions for each page individually for best results.