Magento – The New Standard in Open Source eCommerce

ECommerce Platform for Growth

Magento has only been around about 6 months now, but in that short time has vaulted to become the preferred choice for ecommerce development for many web designers working with Open Source solutions. What is the reason for this vast popularity and is it justified? The biggest factor is a combination of design improvements with an administration panel that includes everything you need to manage any kind of ecommerce site. Magento has the professional, Web 2.0 look many designers love, and it sets itself apart immediately from OScommerce, Zen Cart, and the other existing ecommerce systems with well laid out templates and easy set up of site sections for your catalog display. Magento offers a shopping cart with a large number of payment gateways integrated out of the box, product comparisons, tags, polls, internationalization support, advanced reports, analytics, and SEO optimized URLs. There is support for coupons, discount codes, catalog management, wishlists, cross-sells, and related items. You can create orders from the admin section for offline or call center sales, and managing shipping is easy with built in calculation for USPS, UPS, DHL, Fed Ex, and other delivery services. Magento will also automatically calculate sales tax on orders and supports multiple currencies on the same site.

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