Facebook would become the first social networking site to showcase apps in Hindi as it calls for entries in English and Hindi to showcase web development skills in two categories of Facebook apps & Facebook Connect Integrations
New Delhi, India, July 3, 2009: The day for which the Indian developer community had been waiting has finally arrived. Facebook, whose mission is to give people the power to share and make the world more open and connected, announced today the launch of ‘Facebook India Developer Contest’ – a contest for Indian developers to showcase their web development skills by creating Facebook applications and Facebook Connect Integrations. The contest began on July 2 and ends on September 11, 2009 and is located at www.facebook.com/developercontestindia.
This is the first time Facebook is organizing a developer contest in India. Entries will be judged on originality, business potential, social utility, usefulness, expressive features, intuitiveness and potential of the application. There are three cash prizes; $4000 for the first place, $2000 for the second place and $1000 for the third, in each of the two categories.
To enter the contest, participants are required to create a Facebook platform application for use on the Facebook site or Facebook Connect integrations in English or Hindi and register their application in the contest’s homepage. The contest is open to Indian residents over the age of 16 with a facebook.com account.
Ruchi Sangvi, Engineer and Manager of the Facebook platform said, “India ranks second in the number of software developers with 3.9 million software developers; we are very excited to engage with the developer community. Facebook has experienced a tremendous growth in India. Through the contest, we hope to see many rich experiences that leverage the social graph and empower Facebook users to share and connect.”
Facebook Connect enables people to combine their Facebook experiences with any participating Website, desktop application or mobile device. When websites incorporate Facebook Connect, Facebook’s more than 200 million active users around the globe can automatically import profile information and bypass the need to build a friends’ list from scratch. More than 10000 websites have incorporated Facebook Connect since its general availability in December 2008.
One blog post that really gathered a lot of attention last week was a report released from Nielsen Online, a branch of the Nielsen company that is famous for its TV ratings system. The study, published by Nielsen VP David Martin, suggests that over 60% of all new Twitter users quit the service after one month, and that this retention rate will hinder the service in gaining a mass audience. By comparison, Facebook and mySpace boasted user retention rates over double those of Twitter during their explosive, high growth periods, and enjoy user retention rates of around 70%.
“Currently, more than 60 percent of U.S. Twitter users fail to return the following month, or in other words, Twitter’s audience retention rate, or the percentage of a given month’s users who come back the following month, is currently about 40 percent. For most of the past 12 months, pre-Oprah, Twitter has languished below 30 percent retention… By plotting the minimum retention rates for different Internet audience sizes, it is clear that a retention rate of 40 percent will limit a site’s growth to about a 10 percent reach figure. To be clear, a high retention rate doesn’t guarantee a massive audience, but it is a prerequisite. There simply aren’t enough new users to make up for defecting ones after a certain point.”
The summary offered by the authors of the study is simply, “Twitter has enjoyed a nice ride over the last few months, but it will not be able to sustain its meteoric rise without establishing a higher level of user loyalty.” Some have related this to similar studies published about Second Life, which also enjoyed a wave of massive media hype spurring new users to register, many of whom soon quit or never visited the service again. Do or could some of these same users quit over time, rejoin under different names or accounts, or migrate to third party Twitter apps that mange their message stream on the service? Sure, but more users are sticking with mySpace and Facebook.